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Blue Chip Growth

Stock Report: () Report Updated: Feb 08, 2016 | Print This Page

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Company Profile

Maidenform Brands, Inc. designs, sources, and markets a range of intimate apparel products for women in the United States and internationally. The company primarily sells bras, panties, and shapewear under various brands, including Maidenform, Bodymates, Control It!, Custom Lift, Fat Free Dressing, Flexees, Inspirations, Lilyette, Luleh, Maidenform's Charmed, Self Expressions, and Sweet Nothings. Its shapewear products include thigh slimmers, waist nipper briefs, waist nippers, body briefers, control slips, and control camisoles. The company also sells sleepwear, bra accessories, and girl bras under the Maidenform label purchased from its licensees and other third-party vendors. In addition, it produces private label bras and shapewear; and designs, sources, and markets a collection of Donna Karan and DKNY women's intimate apparel products under a license agreement. Further, the company grants licenses to other parties to manufacture and sell specified products under its trademarks. It sells its products through various distribution channels, including department stores, national chain stores, mass merchants, specialty retailers, off-price retailers, and licensees, as well as through company-operated outlet stores and Websites. As of December 31, 2011, the company operated 74 outlet stores in 27 states and Puerto Rico. Maidenform Brands, Inc. is headquartered in Iselin, New Jersey.

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