Bally Technologies, Inc., a gaming company, engages in the design, manufacture, operation, and distribution of technology-based gaming devices, systems, server-based solutions, custom mobile applications, and interactive applications. Its Gaming Equipment segment engages in the sale of gaming devices and licensing rights to game content software installed in the gaming devices, parts, and other ancillary equipment; and game content conversion kits, which enable customers to replace game content without purchasing a new gaming device. The company’s Gaming Operations segment is involved in the operation of wide-area progressive, video lottery, and centrally determined systems, as well as in the rental of gaming devices and content. Its Systems segment sells and supports computerized monitoring systems, as well as provides related recurring hardware and software maintenance services, and professional services. Bally Technologies serves traditional land-based, riverboat, and Native American casinos; and video lottery and central determination markets. The company was formerly known as Alliance Gaming Corporation and changed its name to Bally Technologies, Inc. in March 2006. Bally Technologies, Inc. was founded in 1932 and is headquartered in Las Vegas, Nevada.