Fomento Econůmico Mexicano, S.A.B. de C.V., through its subsidiaries, operates in non-alcoholic beverages, food retail, and beer industries. The company operates as a bottler of Coca-Cola trademark beverages in Mexico, Central America, Colombia, Venezuela, Brazil, and Argentina. It engages in the production, distribution, and marketing of soft drinks, including colas and flavored sparkling beverages, waters, juice drinks, coffees, teas, and isotonics. The company also operates a chain of convenience stores under the OXXO brand name in Latin America; and other small format stores, which include soft discount stores with a focus on perishables, liquor stores, and smaller convenience stores. As of December 31, 2011, it operated 9,561 OXXO stores, of which 9,538 are located in Mexico and 23 stores are located in Bogota, Colombia. In addition, the company produces and sells beer in Mexico and Brazil, as well as exports to approximately 50 countries worldwide. Further, it engages in the production and distribution of coolers, commercial refrigeration equipment, and plastic cases; and provision of transportation logistics and maintenance services to its subsidiaries and third-parties. The company was founded in 1890 and is headquartered in Monterrey, Mexico.