Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. Its principal products include ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, frozen foods, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods, as well as health and wellness business bars, and beverages. The company markets cereal products under the Kellogg’s name; and cookies, crackers, crisps, and other convenience foods under various brands, such as Kellogg’s, Keebler, Cheez-It, Murray, Austin, and Famous Amos. The company sells its products for grocery trade through direct sales forces; and to supermarkets through a direct store-door delivery system, as well as use brokers and distributors for certain products. The company was founded in 1906 and is headquartered in Battle Creek, Michigan.