WPP plc provides communications services worldwide. The company’s Advertising and Media Investment Management segment engages in the planning and creation of marketing and branding campaigns; and design and production of advertisements for various media, such as television, cable, the Internet, radio, magazines, and newspapers, as well as outdoor locations, such as billboards. This segment has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. WPP plc’s Consumer Insight segment offers strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking, and sales modeling; and trends and futures research and consultancy. The company’s Public Relations and Public Affairs segment provides advice to clients, who seek to communicate with consumers, governments, and/or the business and financial communities. This segment is involved in corporate, financial, and marketing communications, crisis management, reputation management, public affairs, and government lobbying activities. WPP plc’s Branding and Identity, Healthcare, and Specialist Communications segment engages in branding and identity; healthcare communications; and direct, digital, promotional, and relationship marketing activities. It also offers specialist communications services, such as custom media and multicultural marketing; event, sports, youth, and entertainment marketing; corporate and business-to-business; and media, technology, and production services, as well as digital marketing and media agency services. WPP plc was founded in 1971 and is based in Dublin, Ireland.