WPP plc provides communications services worldwide. Its Advertising and Media Investment Management segment plans and creates marketing and branding campaigns; and designs and produces advertisements for television, cable, the Internet, and newspapers, as well as outdoor locations, such as billboards. This segment also engages in the media investment management operations in the areas of business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The company’s Data Investment Management segment offers custom research services in various sectors, including strategic market studies; brand positioning; equity research; international research; advanced modeling; advertising research; pre-testing, tracking, and sales modeling; and trends and futures research and consultancy. Its Public Relations & Public Affairs segment advices its clients to communicate with consumers, governments, and the business and financial communities. This segment’s activities include corporate, financial, and marketing communications; crisis management; reputation management; public affairs; and government lobbying. The company’s Branding & Identity, Healthcare, and Specialist Communications segment is involved in branding and identity; healthcare communications; and direct, digital, promotional, and relationship marketing activities. This segment also offers specialist communications services, such as custom media and multicultural marketing; event, sports, youth, and entertainment marketing; corporate and business-to-business; and media, technology, and production services, as well as provides digital and creating measurable interactive marketing, integrated digital marketing strategy, mobile solutions, and proprietary platforms services. WPP plc was formerly known as WPP 2012 plc. The company was founded in 1985 and is based in London, the United Kingdom.