Acxiom Corporation provides marketing technology and services that enable marketers to manage audience, personalize consumer experiences, and create customer relationships primarily in the United States, Europe, and the Asia Pacific. The company is involved in data sourcing; data activation through analytics, integration, and enhancement; building and managing customer marketing databases; and partner integration, as well as offers the application of insights to the range of business applications that its clients’ value. It also provides mainframe, server hosting, and cloud computing services; and engages in processing-intensive database environments and maintaining an IT environment. In addition, the company is involved in executing email campaigns for its clients; providing solutions that combine proprietary, public, and third-party information, analytics, and technology to assist clients in evaluating, predicting, and managing risk and improving operational effectiveness; and providing outsourced call-center operations. It serves financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as industries in non-profit and the government sectors. The company was founded in 1969 and is headquartered in Little Rock, Arkansas.