Acxiom Corporation operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. It operates through two segments, Marketing and Data Services, and IT Infrastructure Management. The Marketing and Data Services segment is involved in data sourcing; data activation through analytics, integration, and enhancement; building and managing customer marketing databases; partner integration; and providing a neutral connectivity platform to enable the use of first- and third-party data across various marketing platforms, as well as the application of insights to the range of business applications. This segment also executes e-mail and mobile marketing campaigns for its clients. The IT Infrastructure Management segment provides mainframe, server hosting, and cloud computing services. It also engages in processing intensive database environments and maintaining secure IT environment. The company serves companies and organizations in the financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as in non-profit and government sectors. Acxiom Corporation was founded in 1969 and is headquartered in Little Rock, Arkansas.