Build-A-Bear Workshop, Inc. operates as a specialty retailer of plush animals and related products. It operates in three segments: Retail, International Franchising, and Commercial. The company’s merchandise comprises approximately 30 styles of stuffed animals; clothing, shoes, and accessories for the stuffed animals; and other brand related toy and novelty items. It operates stores under the Build-A-Bear Workshop brand name, as well as sells its products through its e-commerce Websites buildabear.com and buildabear.co.uk. As of September 16, 2015, the company operated 400 stores worldwide, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom; and franchised stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East. The company has strategic relationships with Disney, Hasbro, Sanrio, and Star Wars. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in St. Louis, Missouri.