Birks Group Inc. designs, develops, makes, and retails fine jewelry, timepieces, sterling and plated silver, and gifts in the United States and Canada. It operates in two segments, Retail and Other. The company offers designed products, as well as various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, and pearls. As of March 31, 2016, it operated 46 jewelry stores, including 26 stores under the Birks brand in Canada, 2 retail locations in Calgary and Vancouver under the Brinkhaus brand, 17 stores under the Mayors brand in Florida and Georgia, and 1 store under the Rolex brand name in Orlando. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in October 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.