Bitauto Holdings Limited provides Internet content and marketing services for the automotive industry, primarily in the People’s Republic of China. It operates in three segments: Bitauto.com Business, Taoche.com Business, and Digital Marketing Solutions. The Bitauto.com Business segment provides subscription services to new automobile dealers that enable them to create their own online showrooms, list pricing and promotional information, place advertisements, and manage inventories on the bitauto.com website, as well as partner websites and search engines. This segment markets its new automobile dealer subscription services under the Easypass brand. It also provides advertising services to dealers and automakers on its bitauto.com website. The Taoche.com Business segment offers listing services to used automobile dealers that enable them to display used automobile inventory information on the taoche.com website and partner websites. This segment markets its used automobile listing services under the Transtar brand name. It also provides advertising services to used automobile dealers and automakers with certified pre-owned automobile programs on its taoche.com website. The Digital Marketing Solutions segment offers automakers one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns, and advertising agent services. The company also distributes its dealer customers' automobile pricing and promotional information through its partner websites, including major portals and search engines operated by Tencent, Netease, and Baidu, as well as social networking websites, Renren and Kaixin. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.