Bona Film Group Limited, through its subsidiaries, operates as an integrated film company in the People’s Republic of China and internationally. The company operates through four segments: Film Distribution, Film Investment and Production, Talent Agency, and Movie Theater. Its film distribution activities comprise film sourcing, including investing in quality film projects with commercial potential and securing film distribution rights; and print and marketing comprising coordinating the distribution of film prints of digital and traditional films to theater circuits, as well as conducting marketing and publicity campaigns to promote the films to their target audiences. The company’s film distribution activities also include exhibition, including negotiating the terms of exhibitions of films in domestic and international movie theaters, and through non-theatrical distribution channels; and film advertising comprising the sale of approximately 2 minutes of advertising time immediately prior to the start of the theatrical screening of a film. In addition, it is involved in the film and television production operations; and management of a range of talented and popular Chinese artists. As of April 30, 2015, the company owned and operated 25 movie theaters. Bona Film Group Limited was founded in 2003 and is headquartered in Beijing, the People's Republic of China.