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Blue Chip Growth

Stock Report: Bona Film Group Ltd. Sponsored ADR (BONA) Report Updated: Oct 05, 2015 | Print This Page

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Bona Film Group Ltd. Sponsored ADR (BONA)

Rating: Strong Buy Volatility: Moderate
Total Grade: A Industry: Media
Competitors: AMCX, EVC, CVC, CRWN
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Company Profile

Bona Film Group Limited engages in the distribution of films in the People’s Republic of China and internationally. Its film distribution activities include film sourcing, which comprises identifying film projects with commercial potential and securing film distribution rights; print and marketing that includes coordinating the distribution of film prints to theater circuits, as well as conducting marketing and publicity campaigns to promote the films to their target audiences; exhibition, which comprises negotiating the terms of exhibitions of films in domestic and international movie theaters, as well as through non-theatrical distribution channels; and film advertising that includes the sale of advertising time immediately prior to the start of the theatrical screening of a film, in-film product placements, and cross-promotion campaigns. The company is also involved in the film investment and production, television production, and movie theater operation activities; and provision of talent agency services to artists. As of October 2, 2012, it owned and operated 15 movie theaters. Bona Film Group Limited was founded in 2003 and is headquartered in Beijing, the People's Republic of China.

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