Cabela's Incorporated, together with its subsidiaries, operates as a specialty retailer and direct marketer of hunting, fishing, camping, and related outdoor merchandise. The company operates through three segments: Retail, Direct, and Financial Services. The Retail segment sells products and services through its retail stores. The Direct segment sells products through its e-commerce Websites, such as Cabelas.com and Cabelas.ca, as well as direct mail catalogs. The Financial Services segment issues Cabela’s CLUB Visa credit card, a reward based credit card program; and certificates of deposits, as well as underwrites credit statistics. It offers its Cabela’s CLUB Visa credit cards through various channels comprising Website, retail stores, inbound telemarketing, and catalogs. The company’s product portfolio includes hunting equipment, such as firearms, ammunition, optics, archery products, and related accessories and supplies; and clothing and footwear products comprise fieldwear apparel and footwear, sportswear apparel and footwear, and workwear products, as well as casual apparel and footwear. It also offers a range of equipment and accessories for various outdoor activities comprising fishing and tackle products, boats, electronics, marine accessories and equipment, camping gears and equipment, food preparation and outdoor cooking products, gifts and home furnishings, all-terrain vehicles and accessories, and compact tractors and tractor attachments. As of July 31, 2015, it operated 71 stores in North America. Cabela’s Incorporated was founded in 1961 and is headquartered in Sidney, Nebraska.