Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor worldwide. It operates in two segments, Franchising and SkyTouch Technology. The company franchises lodging properties under the proprietary brand names of Comfort Inn, Comfort Suites, Cambria hotels and suites, Quality, Clarion, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, and Suburban Extended Stay Hotel. It also develops and markets cloud-based technology products, including inventory management, pricing, and connectivity to third party channels and hoteliers that are not under franchise agreements with the company; and onsite and remote installation, training, and support services. As of January 7, 2016, the company franchised approximately 6,300 hotels comprising approximately 500,000 rooms. Choice Hotels International, Inc. was founded in 1981 and is based in Rockville, Maryland.