Jiayuan.com International Ltd. operates an online dating platform in the People’s Republic of China. It operates through three segments: Online Services, Personalized Matchmaking Services, and Events and Other Services. The company’s Jiayuan.com platform provides single adults with opportunities to meet, interact, and form a long-term relationship aimed towards marriage; allows users to post their own profiles and pictures, and have those profiles and pictures viewed by other users; enables users to browse the profiles and pictures of other users, save their preferences, and send messages to other users; and offers a range of fee-based value-added services, as well as VIP memberships that enable users to access enhanced features on the platform. Its izhenxin.com platform, a subscription-based platform, provides three-day, one-month, three-month, and six-month periodic subscription packages to marriage-minded singles; Juedui100.com and imdali.com platforms that provides online dating services; and Qiuai.com, a mobile dating platform for mobile browsers and WAP platforms, as well as offers value-added services, such as VIP membership and virtual gifts. The company also provides traditional dating services; and personalized matchmaking services, such as tailor-made recommendations, background checks, dating and relationship consultation and advice, placement of advertisements on the platform, face-to-face interviews of companions, and hosting of personalized offline matchmaking events. In addition, it offers event sponsorship advertising services and online wedding planning services. The company was founded in 2003 and is based in Beijing, the People’s Republic of China.