Deluxe Corporation provides checks, forms, marketing solutions, accessories, and other products and services for small businesses and financial institutions. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The company provides checks; printed forms, such as deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms, as well as computer forms and check registers; and accessories and other products comprising envelopes, office supplies, stamps, and labels, as well as checkbook covers. The company also offers marketing solutions, such as Web design, hosting, and other Web services; search engine optimization; marketing services, including email, mobile, social media, and other self-service marketing solutions; digital printing services; logo design; and promotional products, postcards, brochures, retail packaging supplies, apparel, greeting cards, and business cards. In addition, it provides customer acquisition programs, marketing communications services, rewards and loyalty programs, fraud protection and security services, financial institution profitability and risk management services; payroll services; and package insert programs. The company markets its products through printed and electronic sales forces, referrals from financial institutions and telecommunications clients, purchased search results from online search engines, and independent distributors and dealers in the United States, Canada, Europe, and North and South America. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.