Demand Media, Inc., together with its subsidiaries, identifies, creates, distributes, and monetizes in-demand and long-lived content formats. The company's content and media services include creating media content primarily consisting of text articles and videos, and delivering together with its social media and monetization tools to the company's owned and operated, and network of customer Websites. Its content and media services are delivered through the company's content and media platform, which includes its content creation studio, community of freelance creative professionals, social media applications, and a system of monetization tools designed to match content with advertisements to publishers, brands, and retailers. The company deploys its content and media platform to itís owned and operated Websites, such as eHow.com, LIVESTRONG.com, and Cracked.com, as well as to Websites operated by its customers, including USATODAY.com. Demand Media, Inc.ís registrar service offering provides domain name registration and related value added services, such as third-party Website security services, identification protection services, Web hosting plans, customizable email accounts, and business listing services to resellers, including small businesses, e-commerce Websites, Internet service providers, and Web-hosting companies, as well as to consumers. Demand Media, Inc. was founded in 2006 and is headquartered in Santa Monica, California.