Demand Media, Inc. operates as a diversified media and technology company worldwide. The company connects individual content creators and artists to passionate audiences across various lifestyle categories. It offers content and media services, which include an online content creation studio that publishes content to its owned and operated online properties, as well as to online properties operated by its customers. The company’s content creation platform, DemandStudios.com, enables a community of qualified freelance professionals utilize propriety technology and automated workflow processes to identify topics and create content in text, video, photography, and designed visual formats. It publishes the content in its owned and operated online properties across categories, including eHow.com, a how-to reference destination; and Livestrong.com, a health and healthy living destination. The company also owns and operates Cracked.com, a humor Website offering comedy-driven text articles, videos, and blogs created by its in-house editorial staff, comedians, and Website enthusiasts. Its content creation studio also provides and publishes content for third-party brands, publishers, and advertisers as part of its content solutions service. In addition, the company operates artist marketplaces, where a community of artists market and sell original artwork and original designs printed on various products. It operates Society6.com, which provides artists with an online commerce platform to feature and sell their original designs on art prints, phone and tablet cases, T-shirts, and other consumer products; and SaatchiArt.com, an online art gallery featuring a selection of original paintings, drawings, sculpture, and photography that provides a global community of artists an environment to exhibit and sell their work directly to consumers worldwide. Demand Media, Inc. was founded in 2006 and is headquartered in Santa Monica, California.