ExactTarget, Inc. provides cross-channel, interactive marketing software-as-a-service (SaaS) solutions that enable organizations to communicate with their customers through the interactive channels, including email, mobile, social media, and Websites. The company’s solutions provide marketers with a suite of integrated applications to plan, automate, deliver, and optimize data-driven interactive marketing campaigns and real-time communications. Its channel applications are integrated with its campaign management, calendaring, real-time dashboard, integrated reporting, marketing automation, and data management tools to provide marketers with a comprehensive solution to manage, automate, and engage in real-time interactive marketing. The company’s cloud-based platform's integration framework enables clients to integrate data from various relevant sources, and leverage productized integrations with third-party CRM, Web analytics, and e-commerce providers to enhance the relevance of their interactive communications. ExactTarget also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed the company’s technology into their solutions and build applications on the platform. It serves organizations ranging from enterprises to small businesses in various industries, including retail and e-commerce, media and entertainment, travel and hospitality, financial services and insurance, technology, daily-deal and flash-sale, and marketing service providers. The company’s diverse direct client base includes marketing service providers that extend the company’s global sales distribution by reselling its solutions to various additional organizations. ExactTarget, Inc. was founded in 2000 and is headquartered in Indianapolis, Indiana with offices across North America, Europe, South America, and Australia.