Phoenix New Media Limited provides content on an integrated platform across Internet, mobile, and TV channels in the People’s Republic of China. It offers content and services through three channels, including ifeng.com channel, video channel, and mobile channel, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 interest-based verticals, such as news, finance, automobile, entertainment, fashion, military affairs, history, and online literature; offers interactive services, including blog, user surveys, comment posting, and discussion forum; and provides personalized features at my.ifeng.com, as well as operates third-party developed Web-based games on its game platform, play.ifeng.com. Its video channel services comprise v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, subscription online video services, and pay-per-view online video services, as well as sublicenses video content to third parties. The company’s mobile channel consists of 3g.ifeng.com mobile Website; and mobile value added services, including mobile video services, mobile newspaper service, digital books service, and mobile games services, as well as wireless value-added services comprising SMS-based, music, IVR-based, and MMS-based services. Its mobile channel also include mobile applications for various mobile devices, such as ifeng News that offers news in the form of text and image; ifeng Video, which provides video news and other video content; ifeng FM that offers audio news and other audio content; and ifeng Book, which provides digital format books licensed from third-party publishers. The company was incorporated in 2007 and is based in Beijing, the People’s Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.