Phoenix New Media Limited provides content on an integrated platform across Internet, mobile, and TV channels in the People’s Republic of China. It offers content and services through three channels, including online channel at ifeng.com, video channel, and mobile channel, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 interest-based verticals, such as news, finance, entertainment, fashion, military affairs, history, commentary, real estate, digital books, philanthropy, and Buddhism; interactive services, including blog, micro-blog, user surveys, comment posting, and discussion forum; and personalized features at ucenter.ifeng.com. Its video channel services comprise v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, subscription online video service, and pay-per-view online video service; mobile subscription and pay-per-view video services; mobile video application; and video content sales. The company’s mobile channel consists of 3g.ifeng.com mobile Website; and mobile Internet and value-add services, including mobile newspaper service, digital books service, digital reading applications, and mobile game services, as well as wireless value-added services comprising SMS-based, music, IVR-based, WAP-based services, and MMS-based services. The company was incorporated in 2007 and is based in Beijing, the People’s Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited. Phoenix New Media Limited (NYSE:FENG) operates independently of Phoenix Satellite Television Holdings Ltd. as of November 22, 2011.