FBL Financial Group, Inc., through its subsidiary, Farm Bureau Life Insurance Company, sells individual life insurance and annuity products principally under the consumer brand name, Farm Bureau Financial Services. The company operates through Annuity and Life Insurance Product segments. The Annuity segment sells various traditional annuity products that primarily consist of fixed rate and indexed annuities, and supplementary contracts. The Life Insurance segment offers whole life, term life, and universal life policies. The company markets its products to Farm Bureau members, and other individuals and businesses through an agency force in the Midwestern and Western sections of the United States. As of March 31, 2015, its distribution channel consisted of 1,782 exclusive agents and agency managers. The company was founded in 1945 and is headquartered in West Des Moines, Iowa.