Harte-Hanks, Inc., a direct and targeted marketing company, provides direct marketing services and shopper advertising opportunities to local, regional, national, and international consumer and business-to-business marketers. It operates in two segments, Direct Marketing and Shoppers. The Direct Marketing segment offers integrated, multichannel, and data-driven solutions to customers in retail, high-tech/telecom, financial services, and pharmaceutical/healthcare markets in the United States and internationally. It offers multichannel relationship marketing agency and digital services that include Website development and design, social media marketing, email marketing, and ecommerce and interactive relationship management; database marketing solutions that enable organizations to build and manage customer communication strategies; and data quality software and associated data governance services. This segment also provides direct mail and supply chain management, fulfillment and contact center, and lead generation services. The Shoppers segment owns, operates, and distributes shopper weekly advertising publications that are distributed free by mail to households and businesses in California and Florida. This segment also provides online advertising and other services through its PennySaverUSA.com and TheFlyer.com Websites, as well as business Websites and search–engine marketing. Its Websites serve as advertising portals that bring buyers and sellers together through online offerings, including local classifieds, business listings, coupons, special offers, and PowerSites. PowerSites are templated Websites optimized to help small and medium-sized business owners to establish a Web presence and improve their lead generation through call tracking. At December 31, 2011, it published approximately 6,000 PowerSites weekly and approximately 950 individual shopper editions each week. The company was founded in 1970 and is headquartered in San Antonio, Texas.