Harris Interactive Inc. operates as a consultative market research company primarily in North America, Europe, Canada, the United Kingdom, France, and Germany. The company provides market research and polling services, which include ad-hoc and customized qualitative and quantitative research, service bureau research, and long-term tracking studies; and consultative solutions in areas, such as market assessment, product development, brand and communications, stakeholder relationships, reputation management, and youth and education. It also conducts market research projects for clients in automotive, transportation, travel, tourism, energy, professional services, consumer goods, restaurants, retail, financial services, healthcare, public affairs and policy, technology, media, and telecommunications industries. In addition, the company conducts custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing; provides tracking study research comprising design, execution, and maintenance of custom and online tracking studies; and offers service bureau research, such as mixed-mode data collection, panel development, and syndicated and tracking research consultation services. Further, it provides multi-client research; and omnibus research consisting of online, telephone, and face-to-face solutions. Harris Interactive Inc. was founded in 1956 and is headquartered in Rochester, New York.