KongZhong Corporation, through its subsidiaries, engages in the provision of digital entertainment services primarily in the People’s Republic of China and the Asia Pacific. It offers wireless value-added services (WVAS), including mobile games, pictures, karaoke, electronic books, mobile phone personalization features, entertainment news, chat, and message boards through various second generation standard technology platforms, including SMS, IVR, and CRBT; and various second and a half generation standard technology and operating platforms comprising WAP and MMS. The company also delivers and markets its WVAS through various media partners, such as handset manufacturers, television stations, radio stations, print media, and Internet sites. In addition, it operates a range of mobile Internet sites consisting of Kong.net, an integrated mobile portal; ct.cn, a mobile Chinese literature site; and ko.cn, a mobile games community site. Further, the company develops and publishes mobile games, which include action, role-playing, and leisure games for mobile phone users. Additionally, it develops and operates various Internet games, such as 3D MMORPGs, Loong, EMoFaZe, XiaKeXing, and ShengMoZhiXue, as well as licensed World of Tanks game. The company was formerly known as Communication Over The Air Inc. and changed its name to KongZhong Corporation in March 2004. KongZhong Corporation was founded in 2002 and is headquartered in Beijing, the People’s Republic of China.