Lennar Corp. builds quality homes for all generations. The company builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle such as urban, golf course, Active Adult or suburban Communities. Lennar's homebuilding operations include the construction and sale of single-family attached and detached homes, as well as the purchase, development and sale of residential land directly and through unconsolidated entities in which the company has investments. The company has grouped its homebuilding activities into five reportable segments: Homebuilding East, Homebuilding Central, Homebuilding West, Homebuilding Southeast Florida and Homebuilding Houston. The Financial Services segment include primarily mortgage financing, title insurance and closing services for both buyers of the company's homes and others. The Rialto Investments segment operations include sourcing, underwriting, pricing, managing and ultimately monetizing real estate and real estate related assets, as well as providing similar services to others in markets. It was founded by Gene Fisher and Arnold Paul Rosen in 1954 and is headquartered in Miami, FL.