MINDBODY, Inc. operates a cloud-based business management software and payments platform for the small and medium-sized businesses in the wellness services industry. Its platform enables businesses to run, market, and build client scheduling and online booking, staff management, client relationship management, integrated software and payments, retail point-of-sale, analytics and reporting, simple and intuitive user experience, mobility, social integration, cloud-based architecture, open platform for third-party application development, security and compliance, and integration with other cloud-based partners for yoga, Pilates, barre, indoor cycling, personal training, martial arts, and dance exercise, spas, salons, music instruction studios, dance studios, children’s activity centers, and integrative health centers. The company offers its software platform to its subscribers as a subscription-based service. It also connects consumers with businesses through its MINDBODY app, a consumer-facing app that allows consumers to discover, book, and pay for wellness services; MINDBODY Marketing Platform, a fee-based platform that connects subscribers with local consumers via the MINDBODY app and third-party partner applications, or Websites; MINDBODY Workplace, a platform to manage on-site wellness services; and MINDBODY API Platform and Partner Ecosystem, a platform focuses in areas, such as automation, marketing, mobile, and social interaction. MINDBODY, Inc. sells its subscriptions through a direct sales team primarily in San Luis Obispo, California; New York; Texas; the United Kingdom; and Australia. The company was founded in 2001 and is headquartered in San Luis Obispo, California.