MDC Partners Inc. provides marketing, activation and communications, and consulting solutions and services worldwide. It operates through two segments, Strategic Marketing Services and Performance Marketing Services. The Strategic Marketing Services segment offers marketing, activation, and consulting services, such as advertising and media; and marketing communications services, including direct marketing, public relations, corporate communications, market research, corporate identity and branding, interactive marketing, and sales promotion services. The Performance Marketing Services segment provides services, such as the design, development, research, and implementation of consumer service, media planning and buying, and direct marketing initiatives, as well as offers consumer activation, investor relations, and general public insights services. MDC Partners Inc. also offers mobile marketing, database and customer relationship management, date and analytics and insights, social media, marketing, product and service innovation, e-commerce, and other related services. The company was formerly known as MDC Corporation Inc. and changed its name to MDC Partners Inc. in January 2004. MDC Partners Inc. was founded in 1980 and is headquartered in New York, New York.