Magic Software Enterprises Ltd. provides proprietary application development, business process integration, and vertical software solutions and related professional services. The company’s software solutions are used by customers to develop, deploy, and integrate on-premise, mobile, and cloud-based business applications. It operates in two segments, Software Solutions and IT Professional Services. The company offers Magic xpa application platform, a proprietary application platform for developing and deploying business applications; AppBuilder application platform for building, deploying, and maintaining mainframe-grade business applications; and Magic xpi integration platform, a graphical wizard-based code-free solution. It also provides vertical software solutions comprising Leap, a software solution for business support systems; Hermes Solution for both hubs and traditional air cargo ground handling operations; HR Pulse, a customized software as a service and on premise solution for human capital management; and MBS Solution, a system for managing TV broadcast channels. In addition, the company offers IT services, including professional services in the areas of infrastructure design and delivery; application development; technology consulting, planning, and implementation; and support and supplemental staffing services. Further, it provides software maintenance, support, training, and consulting services. The company markets and sells its products through its direct sales representatives and offices, independent country distributors, magic software providers, system integrators, distributors, resellers, and consulting and OEM partners. The company was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991. Magic Software Enterprises Ltd. was founded in 1983 and is headquartered in Or Yehuda, Israel. Magic Software Enterprises Ltd. is a subsidiary of Formula Systems (1985) Ltd.