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Blue Chip Growth

Stock Report: () Report Updated: Feb 08, 2016 | Print This Page

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Company Profile

Millennial Media, Inc. provides mobile advertising solutions worldwide. It operates MYDAS, a mobile advertising technology platform for developers and advertisers. The company provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads, and video ads through its platform. The company’s solutions for developers include software development kits that allows app to receive rich media, banner displays, and video adds; mediation tools, which allow developers to allocate ad requests among various advertising campaign sources; and data and analytics that comprise comprehensive ad revenue generation reports for their apps across various mobile operating systems. It also enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns. The company was founded in 2006 and is headquartered in Baltimore, Maryland.

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