Martha Stewart Living Omnimedia, Inc., an integrated media and merchandising company, provides ‘how-to’ information and lifestyle content products for homemakers in the areas of cooking and entertaining, holiday and celebrations, crafts, home, whole living, weddings, organizing, gardening, and pets. It operates in three business segments: Publishing, Broadcasting, and Merchandising. The Publishing segment engages in magazine and book publishing, and digital distribution principally through its Website, marthastewart.com. This segment offers Martha Stewart Living, a monthly publication that offers lifestyle ideas and ‘how-to’ information for the college-educated woman between the ages of 25 and 54; Martha Stewart Weddings, a quarterly publication distributed primarily through newsstands that targets brides and serves as a vehicle for introducing young women to brands; Everyday Food, a digest-sized magazine that features recipes for the everyday cook along with seasonal menus, cooking instructions, suggestions for healthy and smart eating, and money saving shopping tips for women between the age of 25 to 49; Whole Living, a magazine featuring natural living content; and special interest publications. The Broadcasting segment engages in the production of television programming, the domestic and international distribution of library of programming in existing and repurposed formats, the provision of talent services, and the operation of a satellite radio channel. The Merchandising segment consists of operations related to the design of merchandise and related packaging, promotional and advertising materials, and the licensing of proprietary trademarks in connection with retail programs conducted through various retailers and manufacturers. The company has a strategic alliance with J.C. Penney Corporation, Inc. Martha Stewart Living Omnimedia, Inc. was founded in 1996 and is based in New York, New York.