NetEase, Inc., through its subsidiaries, engages in online games, Internet portal, and wireless value-added services businesses in China. It operates an online community and offers Chinese language content and services. The company provides its self-developed massively multi-player online role-playing games, including Fantasy Westward Journey, Westward Journey Online II, Tianxia III, Ghost, Heroes of Tang Dynasty, and Westward Journey Online III; and licensed games, such as Blizzard Entertainment’s World of Warcraft and StarCraft II. It also offers Internet users with Chinese language-based online content channels that focus on news, entertainment, sports, finance, information technology, automobiles, education, and real estate; community and communication services, including micro-blogging, blogging, photo album, instant messaging, online personal advertisements, open courses, news apps, e-reading, matchmaking, clubs, and community forums; a Website directory; and Web pages search services, as well as online video services. In addition, NetEase, Inc. provides online advertising services on its Websites; wireless value-added services that allow users to receive news and other information, such as stock quotes and emails, download ringtones and logos for their mobile phones, and participate in matchmaking communities and interactive games; and email services, as well as ecommerce related services, such as personalized photo-based products. The company was formerly known as NetEase.com, Inc. and changed its name to NetEase, Inc. in March 2012. NetEase, Inc. was founded in 1997 and is based in Beijing, the People’s Republic of China.