Overstock.com Inc. operates as an online retailer primarily in the United States. It operates through two segments, Direct and Partner. The company offers brand name, non-brand name, and closeout merchandise, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer accessories, electronics and computers, sporting goods, and other products; and sells various books, magazines, CDs, DVDs, and video games. It also operates Worldstock Fair Trade, a store that offers handcrafted products; Main Street Revolution, a store, which features products from small businesses across the United States; and supplier oasis fulfillment services. In addition, the company provides pet adoptions, farmers market, and insurance services; and online car listing service that allows sellers to list vehicles for sale, and allows buyers to review vehicle descriptions and post offers to purchase. It markets its products through its Websites located at overstock.com, o.co, and o.biz; and sells merchandise of other retailers, cataloguers, or manufacturers through its Website. The company was formerly known as D2-Discounts Direct and changed its name to Overstock.com, Inc. in October 1999. Overstock.com Inc. was founded in 1997 and is headquartered in Salt Lake City, Utah.