Stock Report: PDI Inc. (PDII) Report Updated: May 20, 2013 | Print This Page

PDI, Inc. provides outsourced promotional services to various companies in the pharmaceutical, biotechnology, and healthcare industries in the United States. The company’s services offer customers a range of both personal and non-personal promotional options for the commercialization of their products throughout the product lifecycles, from development through maturity. It operates in three segments: Sales Services, Marketing Services, and Product Commercialization Services. The Sales Services segment focuses primarily on product detailing, which includes a sales representative meeting face-to-face with targeted physicians and other healthcare decision makers to provide a technical review of the product being promoted; and offers a portfolio of expanded sales services consisting of talent acquisition services, short-term teams, and vacancy coverage services. The Marketing Services segment is involved in the creation, design, and implementation of interactive digital communications programs to the healthcare community through the Internet, multimedia, tablet PCs, mobile devices, and dimensional direct mail, as well as DIAGRAM, a proprietary software to deliver non-personal selling solutions via interactive communications exchanges that accommodate the schedules of healthcare providers. This segment also engages in the creation of teledetailing programs executed via tele-representatives. The Product Commercialization Services segment provides product commercialization solutions, including product detailing, full supply chain management, operations, sales, marketing, compliance, and regulatory/medical management to pharmaceutical, biotechnology, medical device, and diagnostics clients. The company was founded in 1988 and is headquartered in Parsippany, New Jersey.