Partner Communications Company Ltd. provides various telecommunication services in Israel. It offers cellular telephony services on GSM/GPRS and UMTS/HSPA networks. The company also provides basic services, including domestic mobile calls, international dialing, roaming, voice mail, short message services, intelligent network services, content based on its cellular portal, data and fax transmission, mobile broadband, and other services. In addition, it offers content services consisting of voice mail, text, and multimedia messaging, as well as downloadable wireless data applications, including ring tones, music, games, and other informational content. Further, the company provides Internet service provider services, including email accounts, home WiFi networking, anti-virus and site filtering, and other value added Internet services; international telephony services comprising direct international dialing services, international and domestic pre-paid and post-paid calling cards, and call-back services to residential and business customers; fixed-line transmission and data capacity services; and voice over broadband telephony services. Additionally, it sells cellular handsets, datacards, modems, tablets and laptops, related equipment, and car kits and accessories. Partner Communications Company Ltd. distributes and markets its services and products primarily through sales centers, call centers, and business sales representatives, as well as through specialized dealers, and retail chains and stores under the Orange and 012 Smile brand names. The company was founded in 1997 and is based in Rosh Ha’ayin, Israel.