Bankrate, Inc. operates as an online publisher, aggregator, and distributor of personal finance content in the United States and internationally. It aggregates audiences of in-market consumers by providing proprietary, comprehensive, independent, and objective personal finance and related editorial content across various categories, including mortgages, deposits, insurance, credit cards, senior care, retirement, automobile loans, and taxes. The company’s flagship sites Bankrate.com, CreditCards.com, insuranceQuotes.com, and Caring.com connect its audience with financial service and senior care providers, and other contextually relevant advertisers. Its Banking segment offers information on rates for various types of mortgages, home lending, and refinancing; and rate information and original editorial content on various deposit products, retirement, taxes, and debt management. The company’s Credit Cards segment offers information and comparison capabilities of consumer and business credit and prepaid cards; and host news and advice on personal finance, credit card, and bank policies, as well as tools and calculators to estimate credit scores and card benefits. Its Insurance segment provides insurance quotes; advice and descriptions of insurance terms; and articles on topical subjects. Bankrate also develops and provides content, tools, Web services, and co-branded Websites to approximately 100 online partners, including personal finance sites, such as Yahoo, AOL, CNBC, AARP, and Bloomberg. In addition, it licenses editorial content to news organizations comprising The Wall Street Journal, USA Today, and The New York Times. The company was formerly known as ilife.com Inc. and changed its name to Bankrate, Inc. in September 2000. Bankrate, Inc. was founded in 1976 and is headquartered in New York, New York.