Renren Inc. operates a social networking Internet platform in China. The company’s platform enables its users to connect and communicate with each other, share information and user-generated content, play online games, listen to music, and shop for deals. Its platform includes renren.com, a social networking Website; game.renren.com, an online games center; nuomi.com, a social commerce Website; and 56.com, a user generated content video sharing Website. The company offers various services and features on its platform, including Renren Desktop, a software that displays real time news feeds, notifications, reminders, and other interactive content; Renren Xiaozhan, a blogging service that enables users to post multimedia content and could be customized to suit user preferences; Renren Mobile Voice Messaging, a mobile feature that allows to exchange text messages, audio messages, and pictures online and offline; Renren Music, a feature that provides access to streamed music across various genres and ages; Renren Like that allows users to share content with their friends; and Renren Check-in, a location-based service that allows users to use their mobile devices to share their location information with friends. It also provides online games, music, videos, and other entertainment features; social commerce services; advertising formats and solutions, including social ads, display advertising, promoted news feeds, fan or brand page advertising, in-game advertising, and sponsored online events and branded virtual gifts; social commerce services; and other services, such as VIP memberships and virtual gifts. The company was formerly known as Oak Pacific Interactive and changed its name to Renren Inc. in December 2010. The company was founded in 2002 and is headquartered in Beijing, the People’s Republic of China.