Rentrak Corporation operates as a digital media measurement, research, and distribution company, serving the entertainment, television, and advertising industries primarily in the United States. It operates in two divisions, Home Entertainment, and Advanced Media and Information. The Home Entertainment division delivers home entertainment content products, including DVDs and Blu-ray discs to home video specialty stores and other retailers from content providers; and offers related rental and sales information for that content to its pay-per-transaction system participating retailers. This division also provides direct revenue sharing (DRS) services, which collect, track, audit, and report transactions and revenue data generated by DRS retailers. The Advanced Media and Information division provides media measurement services across multiple screens and platforms, as well as via Web-based products. This division offers consumer viewing and purchasing patterns through databases of box office results, as well as local, national, and on demand television performance to film studios, television networks and stations, cable, satellite and telecommunications company operators, advertisers, and advertising agencies. The company also provides its products and services in Canada, Russia, Hong Kong, the United Kingdom, Australia, New Zealand, Germany, Austria, the Netherlands, Ireland, France, Mexico, Argentina, Chile, Brazil, Spain, Japan, Taiwan, and South Korea. Rentrak Corporation was founded in 1977 and is headquartered in Portland, Oregon.