Rovi Corporation provides solutions for the discovery and personalization of digital entertainment to service providers and consumer electronics (CE) industry worldwide. The company offers interactive program guides (IPGs), an interactive listing of television or video program information that enables viewers to navigate through, sort, select, and schedule video programming for viewing and recording. It markets IPGs to service providers under i-Guide, Passport, and FanTV brands; and CE industry under the G-GUIDE and HTML Guide brands. The company also offers xD guide, a discovery application that extends the cable video experience from set-top boxes to an user interface on tablets and smartphones; and Rovi digital terminal adapter guide, which supports cable operators to remove analog channels to reclaim bandwidth. In addition, it provides metadata pertaining to music, television, movie, book, video games, and other entertainment content, as well as catalog information on celebrities, awards, sports, and other data; Audience Management Solution, a suite of products combining big data with predictive analytics to provide TV audience insights and advertising campaign management; and advertising services. Further, the company offers ACP, an analog video content security solution that protects videocassettes and DVDs to CE manufacturers, content production studios, and semiconductor companies that supply the CE manufacturers; and VCR Plus+, connected platform, and media recognition products. Additionally, it provides advanced search, recommendation, and conversation services to service providers, device manufacturers, and application/service developers. The company was formerly known as Macrovision Solutions Corporation and changed its name to Rovi Corporation in July 2009. Rovi Corporation was founded in 1983 and is headquartered in Santa Clara, California.