Rovi Corporation provides digital entertainment technology solutions for the discovery and management of entertainment content. It offers interactive program guides; embedded licensing technologies, such as recommendations and search capability; media recognition technologies; licensing of the company’s database of descriptive information about television, movie, music, books, and game content; and analog content protection technologies and services. The company’s interactive program guides technology is an interactive listing of television or video program information that enables viewers to navigate through, sort, select, and schedule video programming for viewing and recording. The company also provides video delivery solutions, such as compression-decompression technology (codec) to enable distribution of content across the Internet and through recordable media in physical or streamed forms; and media manager, a personal computer application enabling consumers to manage personal media files, including music, photos, and video files. In addition, it offers digital copy solution for consumer electronics devices and PC software applications; the Rovi Entertainment Store video delivery solutions; content authoring solutions; and advertising solutions. Rovi Corporation primarily serves companies in the consumer electronics, cable and satellite, entertainment, and online distribution markets. The company was formerly known as Macrovision Solutions Corporation and changed its name to Rovi Corporation in July 2009. Rovi Corporation was founded in 1983 and is headquartered in Santa Clara, California.