SouFun Holdings Limited operates a real estate Internet portal in the People’s Republic of China. It offers marketing services primarily through advertisements on its soufun.com Website to real estate developers in the marketing phase of new property developments, as well as to real estate agencies and other home furnishing and improvement vendors who wish to promote their products and services, including home furnishing and improvement products and services, furniture, electronics, and other products. The company also intends to integrate paid priority placement of customer links in keyword search results into its current search and search ranking services. In addition, it offers basic listing services primarily to real estate agents, brokers, property developers, property owners and managers, and providers of home furnishing and improvement products and services, as well as allows them to post information on properties, home furnishing and improvement, and other related products and services on its Website; and special listing services consisting of a customized marketing program involving the coordination and promotion of offline themed events. Further, the company provides other value-added services and products, including subscription-based access to its information database, research reports, and Web solution services, which integrate the company’s customers’ services and products into its Website; and Website design services. Additionally, it offers an online transaction platform and related e-commerce services to suppliers of home furnishing and improvement products and services through its portal, jiatx.com. The company was formerly known as SouFun.com Limited and changed its name to SouFun Holdings Limited in June 2004. SouFun Holdings Limited was founded in 1999 and is headquartered in Beijing, the People’s Republic of China.