SouFun Holdings Limited operates a real estate Internet portal, and home furnishing and improvement Websites in the People’s Republic of China. The company offers marketing services on its Websites, primarily through advertisements to real estate developers in the marketing phase of new property developments, as well as to real estate agencies; and suppliers of home furnishing and improvement, and other home-related products and services. It also provides e-commerce services, including free and paid SouFun membership services comprising regular updates regarding local property developments, tours to visit property developments, other services relating to property purchases, offers to purchase properties at a discount from its partner developers, and information and related services to facilitate property purchases; direct sales services for new homes; and real estate online brokerage services. In addition, it offers an online marketplace and related e-commerce services to home furnishing and improvement vendors through its jiatx.com Website. Further, the company provides basic listing services that enable real estate agents, brokers, developers, and property owners and managers, as well as suppliers of home furnishing and improvement, and other home-related products and services to post information of their products and services on its Websites; and special listing services, which offer customized marketing programs. Additionally, it offers subscription-based access to the information database and research reports; total Web solution services; and entrusted and mortgage, and unsecured loans to home buyers, real estate developers, and other borrowers. The company was formerly known as SouFun.com Limited and changed its name to SouFun Holdings Limited in June 2004. SouFun Holdings Limited was founded in 1999 and is headquartered in Beijing, the People’s Republic of China.