Smart Balance, Inc., a consumer food products company, engages in the marketing of functional food products primarily in the United States and Canada. It provides buttery spreads, sticks and sprays, fat-free milk, 1% lowfat milk, lactose-free milk, peanut butter products, cooking oil and cooking sprays, light mayonnaise dressing, microwave popcorns, and various recipes under the Smart Balance name. The company also offers various buttery spreads, sticks, soymilks, nut butters, and vegan mayo dressings under the Earth Balance name; and spread products under the Bestlife name. In addition, it manufactures and markets a range of shelf stable and frozen gluten-free products, including snack foods, frozen baked goods, frozen entrees, and baking mixes under the Glutino and Gluten-Free Pantry brands; and various fresh breads under the Genius brand name. The company markets its products through supermarket chains and food wholesalers, sales representatives, and independent food and beverage distributors. The company was formerly known as Boulder Specialty Brands, Inc. and changed its name to Smart Balance, Inc. in May 2007. Smart Balance, Inc. was incorporated in 2005 and is headquartered in Paramus, New Jersey.