Taomee Holdings Limited operates as a children’s entertainment and media company in the People’s Republic of China. It operates through two segments, Online Business and Offline Business. The Online Business segment develops online virtual worlds, mobile games, and applications, as well as provides other online entertainment services. This segment operates v.61.com, a Website that offers animation series based on its franchises; ben10.61.com, a Chinese online zone featuring Ben 10 videos, online games, wallpaper downloads, e-comics, and character profiles; and Taomee MaMa, a parental community and monitoring site. The Offline Business segment focuses on merchandise licensing, publishing, design, and distribution of interactive toys, as well as the development of media and entertainment products, animation, toys, films, and self-branded TV shows. It develops and popularizes children’s books and magazines; and licenses franchises to companies operating in consumer product categories comprising apparel, accessories, toys, stationery, consumer electronics, food, beverages, books, theme parks, live shows, and carnivals. In addition, this segment develops animated film and television content; and designs and distributes toys, trading cards, and other products. The company was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.