LendingTree, Inc., through its subsidiaries, operates an online loan marketplace for consumers seeking an array of loan types and other credit-based offerings in the United States. The company operates in four segments: Lending, Auto, Education, and Home Services. The Lending segment offers access to home mortgage loans, home equity loans or lines of credit, reverse mortgages, and personal loans to consumers through a network of approximately 300 banks, specialty finance providers, alternative lending platforms, credit unions, loan brokers, and other lenders or intermediaries through its lendingtree.com and getsmart.com Websites, as well as access to credit cards and small business loans. The Auto segment provides auto refinance and purchase loan products that enable consumers to purchase new or used vehicles, or refinance an existing loan secured by an automobile. The Education segment provides referrals to institutions and agencies for prospective students seeking institutions of higher education, as well as student loans, including new loans to finance an education and related expenses, and refinancing of existing student loans. The Home Services segment offers opportunities for consumers to research and find home improvement professional services through a network of national and local contractors. The company also provides information, tools, and access to personal credit data; credit repair and debt consolidation services; various consumer insurance products, including home and automobile, through which consumers are matched with licensed insurance agents and insurance lead aggregators to obtain insurance offer; and real estate brokerage services, through which consumers are matched with local realtors who can assist them in their home purchase or sale efforts. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was incorporated in 2008 and is based in Charlotte, North Carolina.