TripAdvisor Inc. operates as an online travel research company, empowering users to plan and have the perfect trip. The company’s travel research platform aggregates reviews and opinions of members about destinations; accommodations, such as hotels, bed and breakfasts, specialty lodging, and vacation rentals; restaurants; and other activities through its flagship TripAdvisor brand. It operates TripAdvisor-branded Websites, which comprise tripadvisor.com in the United States; and localized versions of the Website in 30 countries, including in China under the brand daodao.com. The company’s Websites also include links to the Websites of its travel advertisers that allows travelers to directly book their travel arrangements. In addition, it manages and operates Websites under 19 other travel media brands, providing travel planning resources across the travel sector; and engages in licensing its content, as well as the operation of a flash sale Website, SniqueAway. The company was founded in 2000 and is headquartered in Newton, Massachusetts. As of December 20, 2011, TripAdvisor Inc. operates independently of Expedia Inc.