Stock Report: Valassis Communications Inc. (VCI) Report Updated: May 13, 2013 | Print This Page

Valassis Communications, Inc., together with its subsidiaries, operates as a media and marketing services company primarily in the United States and Europe. Its Shared Mail segment combines the individual print advertisements of various clients into a single shared mail package and distributes the shared mail advertising products to approximately 70 million U.S. households primarily on a weekly basis through the United States Postal Service (USPS). This segment also offers solo mail and other products and services, including list procurement, addressing, processing, and the distribution of brochures and circulars; ancillary services, such as list rentals; and direct mail advertising solutions for local neighborhood businesses. It primarily serves grocers, restaurants, drug stores, discount and department stores, home furnishing stores, and other retailers. The company’s Neighborhood Targeted segment is involved in the print and media placement of traditional free-standing solo insert formats and specialty print promotion products; offers newspaper-delivered or direct-to-door sampling products that give manufacturers the ability to cover approximately 60 million households; and helps clients to run their promotional advertising directly on the pages of newspapers by brokering advertising space. The company’s Free-standing Inserts segment prints and distributes four-color booklets containing promotions, primarily coupons from multiple clients through newspapers and shared mails. Its International, Digital Media, and Services segment provides coupon clearing, analytical promotion information management products, and marketing services for retailers and consumer-packaged goods manufacturers; and promotion security and consulting services, as well as produces direct-mail programs based on multiple data sources, including frequent shopper card data. Valassis Communications, Inc. was founded in 1970 and is headquartered in Livonia, Michigan.