Velti plc engages in the provision of mobile marketing and advertising technology and solutions for brands, advertising agencies, mobile operators, and media companies in Europe, the Americas, Asia, and Africa. Its Velti mGage platform allows its customers to use mobile and traditional media, such as television, print, radio, and outdoor advertising to plan, execute, monitor, and measure mobile marketing and advertising campaigns that reach consumers through mobile Internet applications. The company’s products include Velti mGage Visualize that offers the ability to track the performance of mobile, traditional, and Internet-based media campaigns; Velti mGage Reach, which manages advertising inventories and media buys for advertisers and publishers; Velti mGage Create that enables the design and development of mobile Websites, mobile portals, rich media creation, landing pages, and micro-sites through a drag and drop graphical user interface; and Velti mGage Interact, which provides customer relationship management functionality to enable brands and advertising agencies to build engagement with its customers. It also offers Velti Play that enables brands, broadcasters, and mobile operators to extend tried and tested mass-participation concepts to social media and mobile apps; and Velti mGage Measure, which offers end-to-end tracking and reporting of consumer behavior and engagement in media platforms, including traditional, online, and mobile. The company was founded in 2000 and is headquartered in Dublin, the Republic of Ireland.