Vantiv, Inc. provides electronic integrated payment processing services in the United States. It operates in two segments, Merchant Services and Financial Institution Services. The Merchant Services segment offers integrated acquiring and processing transactions, value-added services, and merchant services for banks and credit unions. This segment also authorizes, clears, settles, and provides reporting for electronic payment transactions for its merchant services clients. It serves national retailers, regional merchants, and small to mid-sized business clients in industries, such as grocery, pharmacy, retail, petroleum, and restaurants/quick service restaurants. The Financial Institution Services segment provides integrated card issuer processing, payment network processing, fraud protection, card production, prepaid program management, automated teller machine driving, and network gateway and switching services. This segment’s integrated card issuer and processing services include statement production, collections, and inbound/outbound call centers for credit transactions; and other services, such as credit card portfolio analytics, program strategy and support, fraud and security management, and chargeback and dispute services. It also offers prepaid card solutions, such as incentive, rebate and reward programs, general purpose reloadable cards, and gift cards, as well as merchant services. This segment serves financial institutions, including regional banks, community banks, credit unions, and regional personal identification number networks. Vantiv, Inc. sells its services through a national sales force, regional and mid-market sales teams, and a telesales operation. Vantiv, Inc. was founded in 1971 and is headquartered in Cincinnati, Ohio.