Viad Corp provides experiential services in the exhibition and events, and travel and recreation industries in the United States, Canada, the United Kingdom, Germany, and the United Arab Emirates. It operates through three segments: Marketing & Events U.S., Marketing & Events International, and Travel & Recreation Group. Its services include general event management, planning and consultation, concept design, exhibition layout and design, graphics and design, online management tools, show traffic analysis, marketing and strategy, carpeting and flooring, signage, decorating products and accessories, custom graphics, overhead rigging, booth rigging, and audio-visual (AV) services, as well as cleaning and temporary electrical, lighting, and plumbing. The company also provides material handling services; and custom exhibit design and construction, portable and modular exhibits and design, integrated marketing, multimedia services, event surveys, return on investment analysis, attendee and exhibit booth traffic analysis, staff training, logistics and freight-forwarding, storage and refurbishment of exhibits, booth furnishings, carpeting and signage, in-house installation and dismantling, and other show services. In addition, it offers event accommodations services; AV solutions, including digital design and content, media production, content testing, equipment rental, staging, and creative services; corporate event services, such as user week conferences, value-added reseller conferences, sales meetings, and new product or service launches; and other marketing services, as well as event registration and data intelligence services. Further, the company provides tourism products and services, including hospitality, attractions, package tour operations, corporate and event management, and transportation services; and owns and operates hotels, lodges, and guest cabins. Viad Corp was founded in 1914 and is headquartered in Phoenix, Arizona.