Youku Tudou Inc. operates as an Internet television company in the People’s Republic of China. Its Internet television platform enables consumers to search, view, and share video content across various devices. The company’s services for users comprise online video content library consisting primarily of professionally produced content, including television serial dramas, movies, current event reports, variety shows, and music videos. It also provides guided user-generated content through Youku Paike and Youku Niuren programs; and produces a range of content, such as sponsored Web serial dramas, reality shows, interviews, and variety shows under Youku Originals brand. The company’s other services for users include online video search and discovery; online community services; and wireless video, iPhone channels and iPad, and P2P downloadable software client services. In addition, it offers online advertising services to various advertising companies operating in fast moving consumer goods, information technology services, automobile manufacturing, electronics, telecommunications, financial services, e-commerce, and online game industries. The company’s products and services for advertisers and customers comprise online advertising services, such as in-video, display, sponsorship, and other forms of advertisements; targeting solutions; viral video advertisements; product placements; and sub-licensing content services, as well as subscription-based services that enable users to watch advertisement-free premium content, which include high-definition movies. Youku Inc. sells its products and services at youku.com; and advertising services through third-party advertising agencies. The company was formerly known as Youku Inc. and changed its name to Youku Tudou Inc. in August 2012. Youku Tudou Inc. was founded in 2005 and is headquartered in Beijing, the People’s Republic of China.