Kindle on Fire – 5 Reasons to Buy Amazon

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Is there such a thing as a must-own stock?

It wasn't that long ago when the market was full of names that investors could depend on for strong returns over a long period of time. Buy the stock and put it away forever. Ah, those were the days when widows and orphans stocks were plentiful.

Today that is not the case. In fact, I'm not sure there is a stock trading today that is a must-own stock. But there is one that comes close: Amazon (AMZN).

The company is a survivor of the dot com boom and bust and appears to be thriving even during this difficult economy. I rate Amazon a big fat A, or strong buy.

Here are five reasons why this company should be part of your portfolio.

Next: Reason #1 to Own Amazon - Kindle