Alliance Data Systems Corporation provides marketing and loyalty solutions in the United States and internationally. The company operates through three segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates the AIR MILES Reward Program and Brand Loyalty program. This segment also offers loyalty services, such as loyalty consulting, customer analytics, creative services, and mobile solutions. The Epsilon segment provides integrated direct marketing solutions that leverage transactional data to help clients acquire and build relationships with its customers. Its services include strategic consulting, customer database technologies, omni-channel marketing, loyalty management, proprietary data, predictive modeling, permission-based email marketing, and direct and digital agency services. This segment’s marketing services comprise agency, database design and management, data, analytical, and traditional and digital marketing. The Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card and loan receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also designs and implements strategies that assist its clients in acquiring, retaining, and managing repeat customers. The company facilitates and manages interactions between its clients and their customers through various consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone. It serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, insurance, and healthcare markets. The company was founded in 1996 and is headquartered in Plano, Texas.