Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and Michelin brand names in the United States, Canada, and internationally. It operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and other specialty retailers. The Retail segment sells its products directly to consumers through its consumer and business Websites; Lehigh Outfitters mobile and retail stores; and outlet store. The Military segment focuses on building footwear contracts with the U.S. military. The company offers footwear, apparel, and accessory items for hunting, fishing, camping, or hiking enthusiasts; industrial and construction workers; workers in the hospitality industry, such as restaurants or hotels; and law enforcement, security personnel, and postal employees, as well as to military personnel, farmers, ranchers, and fashion minded urban consumers. Rocky Brands, Inc. was founded in 1932 and is based in Nelsonville, Ohio.