Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children. Its Wholesale Footwear segment provides footwear under Steve Madden Women's, Madden Girl, Steve Madden Men's, Dolce Vita, DV by Dolce Vita, Mad Love, Steven by Steve Madden, Report, Report Signature, Superga, Betsey Johnson, Steve Madden Kids, FREEBIRD by Steven, Stevies, Wild Pair, Brian Atwood, and B Brian Atwood brands, as well as under the third party brands. The company’s Wholesale Accessories segment offers handbags and accessories under the brand names of Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Betseyville, and Big Buddha, as well as cold weather accessories, fashion scarves, wraps, and other trend accessories under the Cejon and Steve Madden brands. Its Retail segment operates Steve Madden, Steven, Superga, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, and Dolce Vita e-commerce Websites. As of December 31, 2014, it owned and operated 160 retail stores. The company’s First Cost segment operates as a buying agent for footwear under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. Its Licensing segment licenses its Steve Madden and Steven by Steve Madden trademarks for sunglasses, eyewear, outerwear, bedding, hosiery and women’s fashion apparel, jewelry, watches, and luggage; and Betsey Johnson and Betseyville trademarks for apparel, jewelry, swimwear, eyewear, watches, fragrances, and outerwear. The company markets its products through department and specialty stores, luxury and value priced retailers, national chains, mass merchants, and catalog retailers in the United States, Canada, Mexico, and South Africa; and special distribution arrangements in Asia, Australia, Europe, India, the Middle East, South and Central America, and New Zealand. The company was founded in 1990 and is based in Long Island City, New York.