Weibo Corporation operates as a social media platform for people to create, distribute, and discover Chinese-language content. The company operates through two segments, Advertising and Marketing Services, and Other Services. It offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform; and notifications to notify users on Weibo account activities through SMS or push notification on their device. The company also provides third-party online games, including role playing, card, strategy, and real life simulation games, as well as various services and functions to VIP members; and develops mobile apps comprising Weibo Headlines that aggregates news and information from Weibo and other online sources, as well as Weibo Weather, a weather app. In addition, it offers advertising and marketing solutions, such as social display ads; and promoted marketing, accounts, and trends to enable its customers to promote their brands and conduct marketing activities. Further, the company provides products that allow its platform partners to link their Websites and mobile apps to its platform, enabling their users to share content to Weibo; and application programming interfaces, which allow third-party developers to build apps to serve individual and organization users. Additionally, it offers Weibo Credit that allows its users to purchase in-game virtual items and other types of fee-based services on Weibo, and for platform partners to receive payment; and Weibo wallet, which enables individuals and businesses to hand out ‘red envelops’ to build fan base. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is headquartered in Beijing, China. Weibo Corporation is a subsidiary of SINA Corporation.